The seventh edition of the Amsterdam Light Festival hosts thirty light artworks and installations in the heart of the city. Both locals and tourists can admire the pieces of art, especially made for Amsterdam, from November 29 till January 20 by passing through the canals by boat or simply cycling or walking over the bridges that characterize the capital. The main theme of this year’s festival is “The medium is the message”, a phrase coined by Canadian communication scientist Marshall McLuhan: the light itself is the tool used to convey the specific message of every artwork.

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