Who is the ‘Ordinary Dutchman’?
Roughly eighteen million people inhabit this small country along the coast of the Northern sea: the Netherlands. They occasionally shop at Albert Heijn, watch raindrops collect on their windows through autumn and winter and celebrate King’s Day with Dutch flags painted on their cheeks. This body of people is heterogeneous. Not every Dutch person is alike, nor do they share the same values or habits. Yet they share one home.
In politics, this nuanced perspective is often rejected. In immigration debates, politicians frequently portray the ‘real’ Dutch people as underdogs, in need of protection and representation. Around 70% of the Dutch population are considered ‘truly’ Dutch: born and raised in the Netherlands without migrant parents.
PVV party leader Geert Wilders is one of the main politicians who claims to speak in the spirit of this ‘true’ nation. Henk and Ingrid, a fictional couple serving as a Dutch archetype, exemplify this supposedly ignored group. Unlike Fatima and Mohammed — an Islamic, non-Western immigrant couple who, in his rhetoric, take money and opportunities from Dutch citizens.
Not all depictions of ‘true Dutchness’ are as polarising. Former VVD leader and Prime Minister Mark Rutte, for example, presents the ‘ordinary Dutchman’ as a hardworking citizen contributing to society, presumably regardless of background. While this portrayal is less explicitly discriminatory, it still illustrates that Dutchness is constantly redefined. The category is flexible—but its very existence signals who is accepted, and who must prove their belonging through labor and capital.
Many Dutch citizens do not fit this nationalist stereotype. Therefore some Dutch politicians are not fighting for, but against those who deviate from this norm. This logic of ‘true Dutchness’ goes beyond a ‘harmless’ Dutch prototype; it is a form of political exclusion.
The ‘ordinary Dutchman’ is a strategic tool, not just political rhetoric. In shaping a ‘belonging’ majority, it excludes groups of people. This fictional ‘Dutchness’ plays a central role in political debate because it creates division and mobilizes people through fear. By imagining the ‘real’ Dutch citizen, politics turns Dutchness into a narrow archetype perceived as ideal for Dutch society– hardworking, familiar, and recognizable– while signalling that others must constantly measure up in order to fit in.