Behind the Holiday Hype
Behind the Holiday Hype By Laia Fernandez-Areste | News | December 15, 2025 Cover Illustration: Person walking inside building near glass, December 11, 2016. Heidi Fin / Unsplash With the holiday season underway, the familiar frenzy of festive spending has begun. Laia Fernandez-Areste reports on the trends of modern holiday shopping, examining the evolving behaviours of both retailers and shoppers in 2025. Every year, it seems to happen earlier. Before Halloween…
