Why should we encourage
By CYRINE ETTRIKI | March 15, 2020
2019 has seen a rise of awareness amongst the younger generations regarding the climate crisis and the impact of individual consumer habits. In 2020, we want people to enact their awareness and make a difference by being more proactive. With more and more people questioning the impact of fast-fashion brands on the environment, second hand clothing has become increasingly popular. Here are some reasons why you should try it too.
Regardless of the environmental benefits, vintage shopping offers authenticity and originality that can be hard to obtain when wearing fast fashion brands. Fashion lovers would get a better opportunity to put together creative outfits if they were to shop for unique pieces at vintage shops. As trends that once were tend to make a return every couple of years, you will find a much more interesting 80s or 90s item at a vintage store rather than purchasing its modern reproduction at H&M or Zara.
In respect to the climate crisis, vintage shopping is, of course, much more sustainable. Research conducted by the WRAP (Waste and Resources Action Programme), shows that extending the average life cycle of our clothes by just three months of active use per item would lead to a 5-10% reduction in each of the carbon, water and waste footprints. Instead of throwing clothes away we can donate or sell pieces that we don’t wear anymore to our local vintage shops. We can further extend the lifespan of our clothing by donating them to textile merchants who will either ship them across the world, cut them into rags or recycle their fibers.
With that, Amsterdam is not lacking in the vintage store department, and has a lot of unique finds to offer. You can always check out the many famous vintage shops in the city, or even look for special events on Facebook which host vintage kilo sales or clothes swaps. As a fashion enthusiast, your palette and interest will only be further amplified by becoming an eco-friendly wearer!